To successfully conquer foreign markets with food products produced in Latvia, three things are necessary - an original idea, collaborative partners, and innovative packaging. If you have already dealt with the first - found a recipe for a product that people would enjoy daily elsewhere, it is time to start thinking about packaging that is not only suitable for transportation but also visually appealing. A product with unsuccessful or inappropriate packaging will struggle to gain popularity, no matter how high its quality.
Why is packaging design important?
- It is a way to stand out among competitors, attracting the attention of buyers/collaborative partners.
- Design can create the necessary impression of the product and the company, showing that the manufacturer cares about the packaging's content.
- The best approach is to start the product's packaging development together with a designer to ensure a fully unique visual identity. The designer can best evaluate which colors and fonts correspond to the specific target audience and how to tell the product's story through graphical means.
What does good packaging look like?
- Simplicity and transparency should be maintained - if the buyer can see exactly what they are purchasing, it creates trust.
- If instructions on how to use the product are needed, they should also be displayed on the packaging.
- Remember that an image says more than 100 words - instead of just writing, for example, "from juicy, vitamin-rich apples grown in Latvia," an enticing apple image should also be placed on the packaging.
What are the qualities of good packaging?
- It is safe for the food product stored in it.
- Easy to open and close.
- Convenient for use and transportation.
- High-quality.
- Environmentally friendly.
- Transparent - allowing the product to be viewed.
What types of product packaging does Aspari offer?
Aspari specialists constantly keep track of novelties and innovations in the food product packaging sphere for 13 years and can offer innovative product packaging that is currently available and find the right solution for any customer's needs. Aspari is an experienced company that provides its existing and potential customers with original and high-quality packaging for both food and non-food items.
The most requested types of packaging are:
- Polypropylene (plastic) containers - high-quality polypropylene containers designed for packaging both food and non-food products. Various shapes are available: round, oval, and rectangular, as well as a variety of container volumes - from 80 ml up to 2000 ml. It is also possible to print on the containers based on the customer's sketch.
- Innovative transparent can lids - transparent can lids allow one to see the contents of the can without opening the packaging, allowing the buyer to verify the product's quality. Another advantage of this packaging is that it is very easy to open!
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