Innovative food packaging is crucial for food manufacturers to stand out and be noticed among other products. This is precisely the philosophy of the food packaging manufacturing company "Aspari," which offers its customers food packaging tailored to their preferences, keeping up with current trends.
"We offer innovative food packaging. Some customers choose standardized forms and familiar plastic containers, but some are not afraid to experiment and try to create packaging that leaves a lasting impression," says Madara, a representative of the company "Aspari."
Whether you are a new producer or have been in the food business for some time and want to make a change, this will be useful for you. Let's take a look at the top 10 current food packaging design trends to choose from this year. "This year, we see both unique innovations and the return of forgotten but previously popular designs," comments Madara. Below, you can familiarize yourself with this year's most relevant food packaging design trends.
1. Simplicity
Minimalistic designs have already gained popularity. Despite this, the phenomenon shows no signs of waning and is expected to stay for some time. Minimalism doesn't mean being plain. With small, abstract details, much can be achieved. The key is for the design to evoke associations in consumers - either emotionally pleasing or related to the positive qualities of the product. The challenge is to find symbols that are not yet worn out and that people can relate to.
2. Pastel Colors
Feminine and soothing packaging is on the rise in 2018, which means pastel colors are making a comeback. It is a normal and natural occurrence, considering the previously trending bright and vibrant tones. Choosing pastel colors will create a soft and pleasant aura around the product, evoking warm and inviting emotions in consumers, leading to product purchase.
3. Playful Illustrations
Everyone loves playful illustrations, both children and mature adults. By incorporating playful illustrations on the packaging, you can be sure to appeal to a broad audience. Playful illustrations evoke nostalgia in adults, while they bring joy and uplift the mood of someone having a bad day. Satisfied, happy customers? It's possible with this design!
4. Movie Posters
Entertaining consumers are the duty of manufacturers! And what could be better than creating feelings and narratives similar to movie posters? Moreover, with this kind of packaging, you will attract not only product enthusiasts but also collectors who collect such labels or packages. The message that can be included in this kind of design will create a different connection between the consumer and the product - it will convey a story and a status that gives the product a unique, unforgettable identity.
5. Bold, Large Words
If you want to convey a clear and loud message about your product, then this is definitely what you need. Use simple, direct, or playful words that highlight the product's qualities, or that draw attention. The main thing is to write the words in bold and choose a simple font.
6. Unconventional Packaging
Create packaging that stands out. For example, imitate the texture of wood, adapt it to the shape of a plant, or choose a material that is pleasant or unusual to touch.
7. Vintage Packaging
Perhaps your grandparents or parents have preserved newspapers from the 90s or posters, stickers, stamps, wallpapers, or labels - if so, use them as a source of inspiration. Everything old is coming back, and this is the perfect time to adapt the vintage charm to modern design. Also, using vintage packaging will cultivate a set of values that have been established over the years or that have been associated with a similar product a few decades ago.
8. Real Photo
Photos have always been closely related to design. The message of an image attracts attention and makes consumers stop and think about it. Additionally, images can be edited, and designers can get creative, creating surreal images that will not leave buyers indifferent.
9. Holographic Accents
A holographic foil accent can transform the ordinary into the extraordinary. The depth created by this effect, along with the variety and change of colors, attracts people's attention and leaves no one indifferent. By decorating the product packaging with holographic accents, you will make any cardboard or plastic packaging stand out.
10. Color Transitions
Color transitions are making a comeback this year. Store shelves are witnessing more and more product packaging adorned with various color and accent transitions. Color transitions create depth and visual diversity for the product's appearance. You can use gentle, simple color transitions where colors seem to blend and transition to the next or create color fields as colorful dots, squares, etc., which, transitioning to another tone, will visually alter the packaging shape.
"Aspari" not only manufactures food and non-food packaging but also offers printing services:
- For canned goods, you can choose a transparent lid that ensures complete transparency of the contents, and the lid design can be printed with a customer-selected design.
- Digital printing on packaging films is available.
- You can also print and order polypropylene containers in various sizes and colors.
- It is possible to enhance the packaging with 3D stickers made in Italy - the design is chosen by the customer.
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