The international trade exhibition "World of Private Label", which is organized annually under the leadership of the Private Label Manufacturers Association (PLMA), gathers more than 4,000 manufacturers from all over the world. PLMA is the largest association of its kind dedicated exclusively to the promotion of private brands.
For more than thirty-five years, the World of Private Label trade show has brought together retail, wholesale and other private label professionals with manufacturers to help them find new products, make new contacts and gain new ideas to advance their private label programs. success and growth. The rise in popularity of private labels in recent years has led to unprecedented market share growth worldwide, and private labels have maintained a strong position in most markets, including during the pandemic. Private brands currently account for more than 40% of all products sold in seven European countries, with more than 30% acquired in nine other European countries.